Water Power Week, Washington, D.C - May 13-15, 2024
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Informing and Influencing the Next Generation of Policy Leaders

Time: 9:45 AM - 10:45 AM
Room Number: Senate
Day: 3/15/2024

Over the past year, the National Hydropower Association has made a concerted effort to reach out to and influence millennials regarding their views about water power. After all, the next generation of energy-related policy influencers and leaders will come from this generation.

This session will provide results and top takeaways from the National Hydropower Association's past digital ad campaigns as well as feature a general discussion about how to break through to specific audiences like millennials and Gen Z through targeted data-driven efforts, including social media and grassroots campaigns.

Presenter(s)

Copeland Tucker
Copeland TuckerDirector of Public AffairsNational Hydropower Association (NHA)Moderator
Kaitlyn Miller
Kaitlyn MillerDirectorBully Pulpit International (BPI)Speaker

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